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Technology & Digital Consultant · South Coast, NSW

Cruisy tech for south coast sensibility.

Fergus James — independent consultant helping businesses on the coast and beyond make sense of technology. Modern systems, data & AI that earn their keep, and advice in plain English.

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Field Notes

Notes from the field

Five engagements, told the way I'd tell a mate — what the situation was, what we did, and what came of it. Keep scrolling.

01 logged · autumn '25 AI & Data
the spreadsheets were in charge

AI-powered demand forecasting for a retail group

The situation →240 stores being stocked on gut feel and one heroic, terrifying spreadsheet.

What we did →Built an ML forecasting pipeline end to end — data audit to production — then taught the team to run it without me.

−31%stock-outs
$2.4Mannual saving
02 logged · winter '24 Modernisation
ten years of "we'll fix it later"

Monolith to microservices for a fintech scale-up

The situation →A ten-year-old monolith slowing everything to a crawl, and a roadmap that couldn't afford to pause.

What we did →Carved it into services release by release — no code freeze, no big bang, no missed windows.

deploy frequency
0downtime migrations
03 logged · spring '24 Product Delivery
zero to shipped in five months

Zero-to-launch: B2B SaaS platform in 5 months

The situation →A logistics startup with funding, ambition, and not a single engineer.

What we did →Stepped in as fractional CTO — hired the founding team, set the architecture, shipped to paying customers ahead of plan.

5 moto first revenue
$1.2Mseed round closed
04 logged · summer '25 Cloud & Cost
the bill that ate the margin

Cloud cost rescue for a media company

The situation →An AWS bill growing faster than revenue, and nobody quite sure why.

What we did →Re-architected the hungriest workloads, right-sized the rest, and left behind a FinOps habit the team still runs.

−58%cloud spend
3 wksto first savings
05 logged · autumn '26 Team Enablement
good people, wrong shape

Engineering org redesign for 120-person team

The situation →120 capable engineers organised in a way that guaranteed bottlenecks.

What we did →Reshaped squads around value streams, stood up platform teams, and coached the leads through the change.

−44%lead time
9.1/10team health score
What I Do

Plain-speaking help, real results

Engagements typically run 6 weeks to 6 months. I work hands-on — in the codebase, around the kitchen table, wherever the problem lives.

/01

Digital & AI Strategy

Honest assessment of where technology can actually create value for your business — and a roadmap your engineers won't laugh at.

/02

Platform Modernisation

Legacy systems untangled, migrated, and modernised incrementally — keeping the business running while the foundations change underneath it.

/03

Fractional CTO

Senior technical leadership without the full-time price tag. Architecture decisions, hiring, vendor negotiation, and board-level reporting.

/04

Delivery Rescue

For projects that are late, over budget, or quietly off the rails. Rapid diagnosis, hard conversations, and a credible path back to shipping.

/05

Team & Process Design

Org structures, ways of working, and engineering culture that make good delivery the default rather than a heroic exception.

0years in technology
0projects delivered
0revenue unlocked
0client retention
Along the way

Some of the world's biggest banks and brands

All four of Australia's Big Four banks, plus global names across tech, energy and finance — delivered over twelve years of in-house and consultancy roles.

Banking & Finance

  • ANZ
  • Commonwealth Bank
  • Westpac
  • NAB
  • Standard Chartered

Tech & Consulting

  • Microsoft
  • Capgemini
  • Cognizant
  • Nutanix
  • NetSuite

Brands & Beyond

  • Petronas
  • Breville
  • Nike
  • BMF

…and plenty more besides. Big-firm experience — none of the big-firm invoice.

About
Cloud ArchitectureMachine Learning Product StrategyEngineering Leadership FinOpsDevOps & Platform Data EngineeringAgile at Scale

I spent twelve years building and fixing technology in the big smoke — as an engineer, an architect, and a leader. Now I'm based on the NSW south coast, bringing that experience to businesses that need someone who can see the whole board.

Most consultants hand you a deck and leave. I stay until the thing actually works — pairing with your team, challenging your roadmap, and leaving you stronger than I found you.

How I Work

A simple, honest process

01

Diagnose

One to two weeks embedded with your team. I read the code, sit in the meetings, and find out what's really going on — not what the slide deck says.

02

Decide

A short, sharp set of recommendations with trade-offs made explicit. You'll know exactly what I'd do, what it costs, and what happens if you don't.

03

Deliver

I stay to execute — hands-on, alongside your team, with success measured in shipped outcomes rather than billable hours.

Fair Questions

Things people ask

What does an engagement cost?

I price by engagement, not by the hour — you'll know the number before we start, and there are no surprise invoices. Short diagnostics sit at the affordable end; bigger transformations get scoped together, openly. The budget options on the contact form will give you a feel for the ranges.

Do you only work with south coast businesses?

I'm based on the coast and love working locally — but a good half of my work is remote for Sydney, interstate and overseas clients. Twelve years of big-city delivery habits travel just fine over a video call.

How does an engagement actually start?

Usually with a short, paid diagnostic: one or two weeks embedded with your team, reading the code and sitting in the meetings. You get honest findings and a plan you can run with or without me. No lock-in, no land-and-expand games.

Are you hands-on, or advice-only?

Hands-on. I write code, build the dashboards, sit in the standups, and negotiate with the vendors. The deck-and-disappear model is exactly what I left the big firms to avoid.

We already have an IT provider. Is that a problem?

Not at all — I'm usually the bridge, not the replacement. I help you ask your existing providers better questions, hold their work to a standard, and make them more useful. Good vendors tend to like having me around; the other kind tell on themselves.

What size business do you work with?

Everything from owner-operators to enterprises with 120-strong engineering teams. The sweet spot: businesses big enough to feel real technology pain, small enough to actually move once we've found it.

Currently taking on new engagements

Got a tricky problem? Let's talk it through.

Usually replies within one business day.

Right now on the south coast…